Duracell Mimics Tesla and Develops Its Own Supercharger Network
This page is translated from the original post "Duracell imite Tesla et développe son réseau de Superchargers" in French.
- 14/10/2025 9:08
Duracell, famous for its batteries and its tireless rabbit, enters a new era by developing its charging station network.
Adapt or disappear. This Darwinian principle applies perfectly to the world leader in batteries, Duracell. Likely seeing its “Kodak moment” approaching — the moment when a once-powerful brand fails to adapt to technological changes and quickly vanishes — the American company has been reinventing its business over the past few years.
Disposable batteries remain at the core of its activity, but a whole range of new products has appeared. Portable batteries, home electric vehicle charging stations, energy storage solutions to make homes energy self-sufficient, etc. These ideas are very similar to what Tesla and its Powerwalls are doing.
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Copying the Tesla Supercharger network?
On Monday, October 13, 2025, Duracell announced a £200 million (approximately €230 million or $266 million) investment to develop its first electric vehicle Supercharger network.
The initial sites, six in total, will open as early as 2025, with chargers up to 400 kW. Very quickly, Duracell UK plans to expand to 100 sites and 500 chargers by 2030.
In fact, the network will be built by The EV Network and operated under license by Elektra Charge. Essentially, Duracell will receive royalties for lending its iconic brand name strongly associated with electric vehicles. Very clever!
On the ethical front, Duracell assures that all the energy sold will be 100% renewable and green, but this claim is now a common refrain. Moreover, green energy is still very limited in production, especially in the UK.
Let’s smile kindly at the statement published on the Duracell E-Charge LinkedIn account: “Because powering your car should be as simple as powering your remote control“. Not wrong at all.
Finally, the renderings provided by Duracell show that these stations will feature comfortable spaces for refreshments during charging, similar to Tesla’s modern supercharging areas.
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