What is this challenge that Toyota is posing to Prius owners?
This page is translated from the original post "Quel est ce défi que Toyota lance aux possesseurs de Prius ?" in French.
- 13/03/2024 9:09
To celebrate the 15th anniversary of hybrid rechargeable technology, Toyota will reward its 15 top drivers. Here’s how.
Consume less, always less. That is why the Prius was created in the late 1990s, adopting a very trendy positioning similar to what a Tesla is today. This paradigm shift, initially ridiculed, and which Toyota has long proven to be right about, remains the global leader in the hybrid vehicle market today.
The new Prius, launched in 2023, continues to push technology to the limits. But beware: its prices are now elitist and out of sync with electric references — again, the Tesla Model Y — which are much more attractive. Today offered from 41,900 euros, the Prius struggles against a Model Y priced at 38,990 euros (as of March 2024).
What is the Electric Mobility Challenge?
Toyota is launching the Electric Mobility Challenge, a big contest that will reward 15 customers capable of covering the highest percentage of kilometers in 100% electric mode. The fortunate winners will receive 500 euros in vouchers to use for maintenance, service, or products.
As a reminder, the new Toyota Prius promises up to 86 km in EV mode.
Contest Details
- The Prius owner activates their MyToyota account and the dedicated app
- Registration following receipt of an email from Toyota
- 30 days to drive as many kilometers as possible in 100% electric mode, with a minimum of 300 km in total
- On April 30, 2024, the 15 winners will be announced
Since the start of the contest, over 79,000 kilometers have been driven in EV mode with 80% of driving time without CO2 emissions. The top candidates reach 85% of kilometers on electric power with fuel consumption below 0.4 liters per 100 km.
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