Volkswagen Unveils Its €600 Million Style Secret
- Published on 19/10/2026 11:58
More than 80% common components, but four cars with different personalities: Volkswagen explains how its brands cultivate their style while sharing costs. Now, with a boost from artificial intelligence.
How can we prevent cars designed on the same platform from all looking alike? For Volkswagen, the answer lies in a recipe: pool what is not visible and allow each brand to express what shapes its character.
At the Paris Motor Show, the German group illustrated this method with its Volkswagen ID. Polo and ID. Cross, CUPRA Raval, and Škoda Epiq. These four electric vehicles share more than 80% of their components. Yet, each must attract customers for different reasons.
Each to their own taste…
At Volkswagen, the motto is “Pure Positive.” Behind this phrase lies an ambition: to design reassuring and friendly cars. The ID. Polo thus sports a nearly smiling face, while the ID. Cross presents more robustness, particularly due to the design of its rear pillar. Some unexpected details aim to add a personal touch.
CUPRA prefers to flex its muscles. The Raval adopts sculpted surfaces, an athletic silhouette, and an expressive light signature. Škoda plays a different tune with the Epiq: simple volumes, a solid appearance, and attention paid to interior space as well as daily usability.
The difference is therefore built on visible surfaces and elements with which occupants interact. Behind the scenes, teams share methods, research, and digital tools.
Artificial intelligence also plays a role in the work. Internal applications transform sketches into photorealistic images or videos and allow for the visualization of colors and materials under different lighting conditions. According to Volkswagen, these tools can reduce timelines and costs associated with the process by up to a third.
The group also claims to have achieved 600 million euros in development savings for this electric family. The challenge is clear: to produce in Europe at controlled costs, without the customer feeling like they are simply choosing a badge.
You might be interestedin this article:
ALSO READ: BYD Dolphin Surf: already €3,800 off!
This page is translated from the original post "Volkswagen dévoile son secret de style à 600 millions d’euros" in French.
We also suggestthese articles:
Also read
Recent articles
