BYD Receives the Superpower of Recognition from Ladybug and Chat Noir

With a new special episode of Miraculous, BYD continues a clever strategy: entering the collective imagination through superheroes and the expertise of Mediawan.

To save Paris from darkness, one could count on Ladybug and Chat Noir. Now we also need to think of BYD. In Miracle Power, available on the official YouTube channels of Miraculous on September 28, the Chinese manufacturer and the vehicles of its premium brand Denza join the adventure. This is a change from the advertisement where an SUV drives through a city miraculously free of traffic jams.

The operation might bring a smile, but it is well thought out. For a brand looking to establish its name, multiplying discussions about batteries is not enough. It also needs to become familiar, evoke emotions, and suggest something beyond a technical specification. By associating itself with beloved characters, BYD secures a place in the stories we watch as a family. Children do not sign order forms, but memories are certainly being formed.

A Masterstroke by Mediawan

This is where Mediawan’s expertise becomes invaluable. Product placement requires more finesse than sticking a logo on a hood. The brand must be woven into a narrative without turning every line into a salesperson’s pitch. With the world of Miraculous, the group has characters, narrative codes, and an established international audience at its disposal.

The first episode from this collaboration, Watt a Dream Date!, launched in June, has accumulated 25 million views across various platforms in 34 countries, according to partners. This is enough to make one want to put on the super-costumes again.

However, an animated appearance does not guarantee any sales. But to embed three letters into the collective imagination, BYD has understood the importance of storytelling. Saving the City of Light is certainly more memorable than a discount on startup costs.

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Innovation

• 21/09/2026 8:54

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