Tour de France 2026: Trek unveils an exclusive bike for the Lidl team

The Tour de France 2026, which will take place from July 4 to July 26, will be an opportunity for Trek to celebrate its 50th anniversary with a special edition bike.

The riders of Lidl-Trek will start the Grande Boucle this Sunday, July 4 on a Madone SLR 9 AXS First 50 ICON, an anniversary version that will also be used during the Tour de France Femmes 2026.

Beyond its aesthetics, this design has been conceived as a tribute to Trek’s history. Founded in 1976 in Wisconsin, the American brand has integrated numerous graphic elements into the frame that trace its evolution, from its beginnings in a craft workshop to its status as a major player in global cycling. The illustrations evoke the brand’s early innovations, the development of mountain biking, its sporting successes, and its efforts to promote cycling.

Happy Birthday Trek!

This decoration revolves around the slogan “ Founded in 1976. Goal: 2076. ”, which highlights Trek’s ambition to continue its development over the next fifty years. The frame presents itself as a true fresco depicting a half-century of history, visible throughout the three weeks of racing.

With the visibility offered by the Tour de France, Trek takes advantage of the most followed cycling event in the world to showcase this anniversary edition. The manufacturer will also market a limited series of the Madone SLR 9 AXS First 50 ICON, equipped with specific components, as well as a First 50 Replica version based on the Madone SL 7, incorporating the main graphic codes of this model.

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Through this initiative, Trek associates the brand’s anniversary with one of the biggest events on the cycling calendar, while providing the Lidl-Trek team with a uniquely designed bike for the Tour de France 2026.

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