Trek: 50 Years Carved on Two Wheels
- Published on 16/02/2026 12:03
- Modified on 16/02/2026 12:08
For its fiftieth anniversary, the American manufacturer unveils a limited series of bikes that traces its history.
On the occasion of its fiftieth anniversary, Trek Bicycle has presented a limited collection of bikes designed as a visual retrospective of its history and evolution. Founded in 1976 in Wisconsin, the company began with the handcrafted production of brazed touring frames, gradually expanding to become a major international player in the cycling industry. This anniversary collection is part of a heritage initiative, highlighting its industrial roots, technical innovations, and commitment to cycling practice.
Three models make up this special series: First 50 Project One ICON, First 50 Replica, and No. 76 Project One ICON. The first two are based on a common graphic concept that integrates, directly onto the frame, an illustrated timeline tracing the key milestones of the brand. Historic logos, references to the founders, programs dedicated to young cyclists, and symbols related to sustainability are among the elements represented. Each illustration corresponds to an episode or value associated with the company’s evolution over the decades, transforming the bike into a narrative medium.
The No. 76 ICON model takes a different approach by paying homage to the early visual codes of 1976. Its design notably features the original logo, elements inspired by the first brass badge, and a blue hue reminiscent of the first touring bikes produced by the company. The overall aesthetic favors a sober and minimalist style, focusing on historical reference rather than graphic accumulation.
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This collection will also be seen in the sporting field: the professional Lidl-Trek teams will use one of these models during the 2026 Tour de France and Tour de France Femmes. Additionally, various commemorative accessories, a retrospective book, and a special edition of the Trek 100 event organized at the company’s headquarters in Waterloo will accompany this celebration.
READ ALSO: Trek launches a new range of electric bikes
This page is translated from the original post "Trek : 50 ans gravés sur deux roues" in French.
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