Tesla discreetly removes a very expensive option from its catalog
- Published on 27/08/2026 14:43
Tesla seems to have put an end to its remarkable home wrapping service in the United States. An experience launched in 2023 that allowed for a radical color change of the Model 3, Model Y, and Cybertruck… at a cost of several thousand dollars.
Tesla loves to simplify its catalog. This time, it’s a rather original option that has just disappeared: the official vinyl wrapping offered directly by the manufacturer. The pages allowing customers to order this customization for the Model 3, Model Y, and Cybertruck have been removed from the Tesla Shop in the United States.
The information, notably spotted by Not a Tesla App and Drive Tesla Canada, could signify the end of an experience that began in October 2023. At that time, Tesla offered drivers the opportunity to send their vehicles to certain Service Centers to provide them with a new color through the application of a film to the bodywork.
Up to $8,000 to Change Color
The idea made sense especially with the Cybertruck and its stainless steel body, available without traditional paint. However, the prices were enough to give anyone pause: some services reached $8,000, while those for the Model 3 and Model Y could climb up to $6,500.
Tesla had since revised its offer. After an initial temporary disappearance of the offer for the Cybertruck, it returned with more colors and prices lowered to about $4,000 for the Model 3 and Model Y and $4,500 for the Cybertruck.
This time, all references have disappeared from the online store. However, Tesla has not officially announced any termination of the program, and its support page dedicated to wraps remains accessible. So, it’s impossible to rule out a simple reshuffling of the offer.
One thing is certain: owners will have no shortage of alternatives. The independent wrapping market is particularly developed in the United States, with more colors and finishes, often at more competitive prices. Tesla might simply have decided to leave this very artisanal craft… to the specialists.
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This page is translated from the original post "Tesla supprime discrètement une option très chère de son catalogue" in French.
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