Pay for one recharge and get the next one free?

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Atlante ChargeBack

With ChargeBack, Atlante transforms electric charging into instant credit to reduce the real cost of mobility.

The European operator Atlante launches “ChargeBack,” a unique offer that transforms each charge into credit usable for the next one. With this initiative, Atlante claims to address a central question for electric vehicle drivers: how to make the cost of electric refueling more understandable and attractive?

But let’s not be fooled; there’s never a free gift, so let’s try to decipher this offer. The mechanism is simple yet ingenious. Each charge paid via the app or the myAtlante card generates a “Green Gems” credit equivalent to the amount paid. This credit is immediately usable to reduce the cost of the next charge or can be saved for later use. For example, a charge of €20 entitles you to a credit of €20. If the next charge costs only €15, the remaining credit is still available. If it costs more, the difference is charged, generating a new credit. There’s no trick, as only one payment qualifies for credit, but it’s still something!

Atlante targets the customer

The advantage for users is therefore very real as the cost per charge automatically decreases, without waiting for promotions or occasional discounts. Every euro spent immediately turns into tangible value, so drivers never pay “for nothing” and can plan their charges to save valuable euros.

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So what does Atlante gain? ChargeBack serves as a psychological lever because the program rewards regular usage, encouraging users to prefer Atlante stations for an immediate impact on purchasing power. In the long term, this approach can genuinely help make charging more attractive and support the energy transition by facilitating the adoption of electric vehicles. There’s no trap, we validate and will quickly go test it!

ALSO READ: Fastned simplifies rapid electric charging in the mountains

This page is translated from the original post "Payer une recharge et avoir la suivante gratuite ?" in French.

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