Renewal and Surprises at Volvo!

Volvo invites you to its 90/90 event broadcast live on September 4 at 3:00 PM. And get ready to think big!

The CEO of Volvo, Jim Rowan, along with a host of experts, will present the all-new version of the XC90 and prepare us for a major advancement in the career of the fully electric EX90. It’s hard not to immediately think of autonomous driving, but let’s be patient… as we are told there might be one or two surprises!

Volvo had already launched its first electric SUV in 2020 with the XC40 Recharge. At the high end of the Swedish brand, the XC90, born in 2002, received a second generation in 2014, adopting a “Recharge” plug-in hybrid version. A first step towards electrification, which the Volvo EX90 confirmed in November 2022. This large electric SUV then targeted the Audi Q8 e-tron, Mercedes EQE SUV, and even the Tesla Model X. It was thus the first model to adopt the “EX” nomenclature specific to electric cars.

As for the XC90, it is likely that the new iteration will be exclusively gasoline hybrid. Volvo announced the end of Diesel engines last March with a final XC90, and the 100% thermal option is no longer competitive in terms of pricing due to the increasing CO2 emission and weight penalties.

But why these suspicions about autonomous driving? While Tesla uses only cameras, other manufacturers base their autonomous driving on radars, Lidars, and cameras. This is the case with Volvo. In addition to these systems, the Swedish brand announced in 2023 the arrival of a brand new mapping software developed by Google. This mapping is specifically dedicated to autonomous driving. It was announced that it would debut on the EX90 in 2024 with a suite including a Lidar necessary for semi-autonomous driving, along with five radars and eight cameras. Elementary, my dear Watson.

The event will be broadcast online at 9090day.volvocars.com