DS on the Paris Fashion Week Catwalk

Journalists, influencers, and talents will be able to stroll through the streets of Paris in a DS E-TENSE.

Official partner of Paris Fashion Week since 2019, DS Automobiles continues to participate this year with a fleet of DS 7 E-TENSE and DS 9 E-TENSE models for the runway shows.

The Paris Fashion Week schedule begins this Tuesday, January 16, with six days dedicated to Autumn/Winter 2024-2025 Menswear, followed by Haute Couture Spring/Summer from Monday, January 22, to Thursday, January 25. Women’s Autumn/Winter 2024-2025 will take place from Monday, February 26, to Tuesday, March 5. 

Electrification remains at the core of DS Automobiles’ strategy, with a 100% electrified range available since 2019, from the all-electric New DS 3 E-TENSE to the plug-in hybrid DS 9 E-TENSE with 360 horsepower. Starting in 2024, all new DS Automobiles creations will be exclusively 100% electric, highlighting the brand’s commitment to energy transition.

There is a close connection between DS Automobiles and the world of fashion. Unique creations such as the Point Perle topstitch, Clous de Paris guilloché, or the watch strap upholstery of seats resonate strongly with the worlds of innovation and design. For this new edition of Paris Fashion Week, DS Automobiles has some surprises in store, including a DS 9 featuring an interference color with a scarab effect.

During these fashion-focused weeks, DS Automobiles will follow Paris Fashion Week on Instagram @DS_automobiles with several activations celebrating iconic Parisian locations, style, and the enjoyment of exploring Paris in DS 7 and DS 9. The first event is on January 18!

TO READ ALSO: DS raises the colors of France