The new Toyota Camry will only be hybrid

While this announcement may seem trivial, it represents a revolution for Toyota, especially in the land of Uncle Sam.

If the Toyota Camry has made a breakthrough in France thanks to its partnerships with major taxi companies including G7, this model remains quite marginal on our roads. In North America where it is produced, it is, on the other hand, a best-seller whose success continues unabated. Akio Toyoda, former Toyota president, resisted the idea of jumping into battery electric vehicles (BEV), although under his leadership, the company introduced two generations of the Mirai, a hydrogen fuel cell car. Moreover, the Toyota Prius, which has been on sale in the United States since 2000, proved the existence of a market for alternative powertrain vehicles. But you know the American public prefers their hearty V8s over these common hybrid cars…

The new president of the brand, Koji Sata, aimed to revitalize the development of battery electric vehicles (BEV) while continuing work on hybrids and fuel cells. A multi-path approach to electrification that allocates a very large place to hybrid cars.

The Camry 2025 will be available with front-wheel drive or all-wheel drive. The vehicle will be more powerful, with 225 horsepower for front-wheel drive models and 232 horsepower for all-wheel drive models. An increase of over 30 horsepower in both cases. It may seem modest when daily conversations revolve around electric cars exceeding 500 horsepower, but it’s more than enough to conquer American highways.

The highlight of the Camry remains its impressive standard technological equipment. All 2025 Camrys will be equipped with a blind spot monitor, a rear cross-traffic alert system as standard, and Toyota Safety Sense 3.0 (TSS 3.0). The 2025 Camry will be developed and assembled in the United States. It will be interesting to see whether the availability of all versions with all-wheel drive will lead to an increase in sedan sales at the expense of the very popular Toyota SUVs. Even among Yankees, habits can change.

If the first units will be delivered across the Atlantic in spring 2024, it will be 2025 before the sedan appears in Europe. As an anecdote, the first Camry 2025 models will hit the asphalt well before that in… NASCAR! Toyota has indeed chosen to promote the car by entering it into the most popular American motorsport discipline

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