New Model Y Hubcaps: Is Tesla Taking Its Customers for Fools?

After China, it’s the United States’ turn to offer the new anthracite plastic wheel covers. With one difference…

The marketing strategy of Tesla has been incomprehensible for a few months now. Some decisions are completely nonsensical, and even devastating for the customers.

Tesla’s new bright idea – currently only in the United States: introducing the anthracite wheel covers that already appeared in late 2023 in China and in Australia. Mobiwisy had already reported on this, finding that the marketing principle was clever and at zero cost for the manufacturer.

Unfortunately, Tesla is so proud of its Gemini wheel covers – exactly the same as the ones standard on the current Model Y but in a shade that is not light gray – that the California manufacturer proposes to sell them as an option. Hold on to your seats: 500 dollars for four plastic covers. Exactly the same ones, again, as the standard ones, just with a different shade, so a handful of different spices. That’s all.

500 dollars – so probably the same price soon in Europe… – this is a good way to take customers for fools. On the Tesla USA online store, the “light gray” Gemini wheel covers are priced at 35 dollars each (35 euros in France). That’s 140 dollars for four.

So one must understand that the simple anthracite shade inflates this price by 357%! Fools, count yourselves?

And would you opt for this option when specialized online shops offer equivalent wheel covers for 100 euros for four?

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