We Know the Name of Harley-Davidson’s Electric Scooter

LiveWire, Harley-Davidson’s electric subsidiary, has filed the trademark “Doki” for its first electric maxi-scooter.

LiveWire and Harley-Davidson have officially registered the “Doki” trademark with the U.S. Patent and Trademark Office. This filing covers a wide range of vehicles, including electric scooters, electric motorcycles, and their structural parts. It is the first explicit mention of scooters in a LiveWire trademark registration, confirming that “Doki” will likely be the production name of this vehicle. It had already been understood from the emphasis on LiveWire that it was impossible for the venerable American brand with the howling eagle to put their logo on sides housing a battery. Harley-Davidson is now moving a bit further away from the electric path with the creation of this entity.

A Strategic Subsidiary of Harley-Davidson

LiveWire was created by Harley-Davidson in 2019, marking a strategic intention of the renowned American brand to adapt to new trends in sustainable mobility. Initially a specific model (the LiveWire), this entity became an independent subsidiary in 2021. This allows Harley-Davidson to appeal to a younger, urban clientele while maintaining its traditional identity. LiveWire benefits from Harley-Davidson’s engineering and design expertise, while exploring new, more agile and innovative directions.

The term “Doki” originates from the Japanese expression “Doki Doki,” an onomatopoeia that describes the rapid beating of a heart, symbolizing excitement and vitality. This choice reflects LiveWire’s ambition to associate its maxi-scooters with strong sensations and modern energy, in line with market expectations.

The scooters are based on the modular S2 Arrow platform, also used for the electric motorcycles Del Mar, Mulholland, and Alpinista. The prototypes unveiled last November highlighted innovations such as a battery oriented lengthwise and an inverted motor. These adjustments demonstrate the modularity and versatility of this platform.

The “Doki” marks a new step for Harley-Davidson through LiveWire. With its partnership with Kymco and a proven technical base, LiveWire establishes itself as a key player in the urban electric scooter market. This launch highlights the strategic importance of this subsidiary in diversifying Harley-Davidson’s offering and capturing a market sensitive to sustainable mobility issues.

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