Zenride and Caisse d’Épargne Promote Commuting by Cycling

The Hauts de France Savings Bank partners with Zenride to encourage its employees to adopt cycling as a clean daily transportation method.

Founded in 2018, Zenride is a social benefit that allows employees to ride the bike of their dreams for €1 per day. A pioneer in France in this sector, Zenride counts 400 client companies including Safran, Saint-Gobain, Accor, and Axa.

The Hauts de France Savings Bank, a subsidiary of the BPCE group, chose Zenride to support its 3,000 employees in transitioning to more environmentally friendly mobility. Launched in May 2023, this partnership aims to promote bike-to-work at the start of the school year, offering an eco-friendly and healthy alternative to motorized travel. A social benefit at a very low cost that aligns with the goal of a virtuous transition.

Renewed Commitment

And the initiative seems to be very well received since, four months after its launch, 250 bike commuters have signed up for the service and the 100th bike has just been ordered. The ratio of work/leisure use of this valuable bicycle is not specified, but let’s not quibble. The Hauts de France Savings Bank continues to stand by this new service for its employees, along with significant subsidies: up to €3,450 per bike, resulting in a maximum net cost of €45 for the employee.

Such initiatives are likely to soon find echoes in other bank subsidiaries in major metropolitan areas such as Paris and Lyon.

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