Tesla revives free lifetime Supercharging
This page is translated from the original post "Tesla relance la Supercharge gratuite à vie" in French.
- 14/12/2024 9:07
Tesla reintroduces lifetime free Supercharging in the United States, but is it enough to restart sales?
In France, you currently benefit from one year of free Supercharging when you take delivery of a Model Y. But Tesla is doing much more on the other side of the Atlantic and recently renewed an offer on the Model S that hadn’t been available for a long time. Since yesterday, Friday, December 13, 2024, American customers who purchase or lease a new Model S benefit from free lifetime Supercharging. This benefit is linked to the owner’s Tesla account, which means it is non-transferable to another vehicle, person, or new order, even if the vehicle is sold. And since we’re talking about a car that is priced at nearly €100,000 or the same in dollars, and whose development costs have long been amortized, this gesture should be viewed with some perspective.
However, Tesla reserves the right to revoke this benefit in case of excessive use or unpaid charges related to Supercharging. The company hasn’t specified what it considers “excessive,” leaving some ambiguity or room for interpretation. Furthermore, this incentive applies exclusively to the Model S and can be combined with other ongoing promotions. For comparison, the Model X benefits from three months of free Supercharging on new orders.
The idea of lifetime free Supercharging isn’t new for Tesla. When the Model S was launched in 2012, this benefit was included as standard, playing a key role in popularizing Tesla in the automotive market. However, this offer was discontinued in early 2017 as the company sought to strengthen the financial viability of its rapidly expanding Supercharger network. Since then, Tesla has occasionally revived this incentive to boost sales at strategic moments.
But the funniest part of this story is that this offer comes… with a price increase! The full and Plaid versions of the Model S have seen their prices rise by $5,000. Talk about giving with one hand and taking back with the other.
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