Peugeot 408: a launch series starting at over €50,000

The 408 First Edition will be limited to 300 units.

A few weeks after its presentation, the new Peugeot 408 hits the market. To start, Peugeot is offering a launch series called “First Edition,” on the rechargeable hybrid version with 225 hp.

The 408 First Edition appears to match exactly the version showcased during the official presentation. Like it, it features an “Obsession Blue” color and has 20-inch black wheels with a quite original design. On the inside, the seats are upholstered with a mixed fabric of TEP, textile, and Alcantara. The 3D digital instrument cluster, the 10-inch touchscreen, and the i-Toggles (digital controls below the touchscreen) come standard. The 408 First Edition also includes an integrated navigation system, power-adjustable front seats, and an onboard 7.4 kW charger.

A pack to facilitate charging of the 408

Peugeot offers First Edition customers a charging pack. Two options are available. With the “Private Charging” pack, the customer receives a wallbox and a mode 3 cable allowing charging at 7.4 kW. The installation of the wallbox is also funded by Peugeot, up to €1,500. With the “Public Charging” pack, the customer benefits from a €1,000 credit for charging and a mode 3 cable.

As a reminder, Peugeot plans to sell two rechargeable hybrid versions of this model, with 180 and 225 hp. In both cases, the electric motor is powered by a 12.4 kWh battery. The 225 hp hybrid is rated for an electric range of 62 km.

The Peugeot 408 First Edition is limited to 300 units. It is priced at €50,600, with a €1,000 national bonus not deducted. Alongside outright purchase, Peugeot also offers long-term rental options. Monthly payments start at €490/month, after an initial deposit of €7,900.

Also read: Peugeot e-208 Like: a new version with more range