Volvo EX30: barely on the market and already outdated?

This page is translated from the original post "Volvo EX30 : à peine commercialisé et déjà anachronique ?" in French.

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Volvo EX30

Starting at €37,500, a competitive price at its launch, the Volvo EX30 is now considered far too expensive compared to its rivals.

Things are changing rapidly in the electric car market. Even more so with the Volvo EX30. A star of 2023 at the time of its reveal, which is a reworked Smart #1, it took a while to arrive at dealerships. And today, perhaps no one will want to buy it since its pricing positioning has worsened over just a few weeks.

Before December 15, 2023, it benefited from the French ecological bonus of 5,000 euros. This virtually reduced its price from €37,500 to €32,500. A very reasonable price for a premium vehicle of this stature. Unfortunately, it later lost the ecological bonus, and competitors have worked to outpace it.

A Renault Scenic is now nearly €3,000 cheaper with a much higher range (344 km for the Volvo versus 430 km for the Renault). The same applies to interior space and equipment. Not to mention the Tesla Model Y, which still benefits from the bonus (as it is produced in Germany rather than China like the Volvo) and lowered its price by €3,000 this Wednesday, January 17, 2024. With the bonus, the Model Y drops to €37,990, roughly matching the entry-level Volvo EX30. The contest is over.

So, what remains for the Volvo EX30? Its sleek look, its distinction at a time when you find Tesla everywhere, a unique personality, and a finish far superior to the American. And then, we can still hold on to the genuine hope that Volvo will soon adjust its prices downward.

READ ALSO: Tesla engages in a showdown with Renault and France

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