Renault Austral, number 1 in SUV sales in France
This page is translated from the original post "Renault Austral, n°1 des ventes de SUV en France" in French.
- 18/10/2023 9:46
The September 2023 month was marked by Renault Austral’s takeover of the family SUV market in France.
The symbol is strong: Renault dethrones Peugeot and its 3008… admittedly aging. But the brand with the Diamond continues its long and slow recovery, and the product plan seems to be working.
The assertive design has returned to the forefront, and it seems to please customers, tired of dull and flavorless models. Carlos Tavares, a former Renault executive, successfully initiated this change in philosophy when he joined the PSA Peugeot-Citroën group, which has now merged with FIAT to create Stellantis.
The approach has been thus adopted by Renault, and it is working. Cars are selling again (+22% sales in Europe in 2023 compared to 2022) and margins are also rising thanks to this more premium repositioning. In segment C, which most clearly reflects the market’s health (middle class), the growth even reaches 36% since January 1, 2023.
In the third quarter, Renault sold 22,700 Austral units in France, taking the lead in the highly competitive market. This is a good sign ahead of the upcoming releases of the large SUV Rafale and the fully electric Scenic.
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