Here’s Why Tesla is Stubbornly Persistent with the Cybertruck
This page is translated from the original post "Voici pourquoi Tesla s’entête avec le Cybertruck" in French.
- 26/11/2023 9:15
Against all odds, despite mockery and ridicule, Elon Musk stands by his Tesla Cybertruck project. And he’s right!
In a few days, the first Tesla Cybertrucks will be delivered, and on that day Elon Musk will have one foot in the most profitable automotive market in North America, that of utility-oriented passenger vehicles. Their most iconic model? The Pickup!
A few days before the grand presentation of the Cybertruck, Elon Musk confessed to facing “huge challenges to achieve mass production” of the model, which was unveiled for the first time four years ago. “It’s simply normal… when you have a product with many new technologies or a completely new vehicle program, but especially a product as different and advanced as the Cybertruck”, he told investors. “We dug our own grave.” Non-traditional design, as well as Tesla’s reliance on “casting” — using cast metal parts instead of relying on costly stamping machines — probably slowed down production, but in the medium term, they represent significant economies of scale.
The Cybertruck is Tesla’s first new vehicle since the Model Y in 2020, at a time when profits have dropped due to the relentless price war the company is fighting against Chinese manufacturers. The Semi and the new Roadster are not yet in production, and the low-cost Model 2 is not expected before 2026. And here’s the Pickup, Tesla’s unwitting spearhead.
One in five vehicles sold in the United States and Canada last year was a Pickup. Half of them, about 1.5 million vehicles, were high-end models—a market where the Cybertruck will have to face absolute bestsellers such as the Ford F-150 or Chevrolet Silverado. For Ford, that’s still about a million vehicles produced per year!
In Europe, we constantly mock and criticize the Cybertruck, but it’s important to understand that Musk doesn’t care about this niche market where his truck is not meant to achieve high sales figures. The Cybertruck is American, designed for Americans and will be sold to Americans.
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