When Nissan Playfully Trolleys Red Bull
This page is translated from the original post "Quand Nissan trolle gentiment Red Bull" in French.
- 09/01/2025 18:08
The Nissan Formula E team cashes in on Red Bull by creating Zerenergy, the first Zen beverage in motorsport.
This weekend, at the Mexico City ePrix, a 100% electric race, Nissan makes a very very serene entry into the beverage world with Zerenergy, a drink without caffeine, sugar, and… without any fuss. Inspired by zen and serenity, quite the opposite of a Formula 1 weekend, Zerenergy is here to soothe spirits. And to add a touch of Japan, it features cherry blossom flavors, a nod to Nissan’s Sakura outfits.
In a sport where energy drinks like Red Bull or Monster dominate the paddocks and where some teams swear only by their “bull’s boost” or the “monster’s claw,” Nissan opts to go… entirely in the opposite direction. With Zerenergy, forget the adrenaline rush, and embrace relaxation which, supposedly, does not compromise performance. If that isn’t high-level trolling.
Made with natural ingredients (soothing yuzu, anti-stress magnesium, relaxing theanine, and even a hint of hydrating pink salt), Zerenergy promises a perfect balance between flavors and well-being. And as a bonus, it’s carbonated, because even zen can spark a little. All in a boldly designed can, signed by Alan Berry Rhys, blending Mexican Huichol patterns with Japanese Sakura, a mashup that perfectly matches the team’s spirit.
In terms of racing, since it’s still a sport, this weekend marks the first race of the 2025 Formula E season, a global championship of 100% electric single-seaters launched in 2014. Nissan is betting on a weekend full of emotions, but without a caffeine peak. Red Bull, if you’re watching us…
READ ALSO: Prince Albert II of Monaco at the wheel of a hydrogen-powered race car
We also suggestthese articles:
Also read
