E.Leclerc promises cheaper electric charging

With Charge E-Lec, the E.Leclerc Movement is launching a national electric charging offer focused on the price per kWh, simplicity, and purchasing power.

E.Leclerc is taking a new step in the energy transition with the launch of Charge E-Lec, its new national charging service for electric vehicles. Driven by SIPLEC E.Leclerc, the entity responsible for energy and private label non-food products, this solution is being gradually deployed across France.

The ambition is clear: to make electric charging more accessible without compromising purchasing power. The offer is based on a simple and transparent principle: a price charged for the actual kWh consumed, with no membership fees or mandatory subscriptions. This approach allows drivers to keep precise control of their charging budget and easily compare prices.

All to Attract Customers

Charge E-Lec also includes an attractive loyalty program. Each charge can lead to savings in E.Leclerc Tickets, credited directly to the loyalty card. Stores have the option to launch promotional campaigns, whether temporary or regular, tailored to local peak times. New terms will enhance this mechanism in 2026.

The user experience is intended to be 100% digital. Through the dedicated app and website, customers can locate charging points, start charging, track their consumption, and access their billing history. As of January 30, 2026, more than 3,000 charging points are already available in France, with deployment expected to continue.

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Pay for one recharge and get the next one free?

While the initiative aligns with a narrative of energy transition and support for purchasing power, it also fulfills a clear commercial logic. Competitive-priced charging stations serve as an attractive lever for hypermarkets: during the charging time, customers do their shopping. Charging thus becomes a lure service, similar to low-priced fuel in the past, enhancing store traffic and customer loyalty. Balancing environmental strategy with commercial dynamics, Charge E-Lec showcases the growing convergence between electric mobility and large distribution.

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