Polestar Aims to Captivate Europe with Electric Charging
- Published on 07/02/2026 11:42
Faced with increasingly demanding drivers, Polestar is counting on a comprehensive charging ecosystem to stand out in the European market.
Offering a good electric car, whether Polestar or another brand, is no longer enough. In a mature European market, customers are no longer satisfied with appealing designs or flattering specifications; they carefully scrutinize the charging experience, ease of daily use, and reliability of the network. Polestar understands this well and is massively strengthening its public charging ecosystem to reassure increasingly informed drivers regarding issues of range, fast chargers, and mobile applications dedicated to electric vehicles.
The Swedish manufacturer announces the expansion of its Polestar Charge offering, which provides access to over a million charging points in Europe via a single application. Most importantly, the brand highlights the Plug & Charge technology, now available at over 28,000 compatible chargers. This system allows the electric vehicle to communicate directly with the charger and automatically initiate billing, without the need for a badge or complex maneuvers. The goal is clear: to reduce friction and bring electric charging closer to the simplicity of filling a traditional fuel tank.
Tesla Welcomes Polestar
Another strategic advancement, Polestar fully integrates Tesla Superchargers into its application. Drivers can thus locate a fast charger, check its real-time availability, and start a session on more than 20,000 chargers spread across about 1,500 sites, all without changing interfaces. This integration is also reflected in the onboard navigation via Google Maps, which optimizes routes based on charging stops and battery levels.
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Polestar simultaneously offers a subscription that provides access to discounted rates on over 80,000 fast chargers operated by 42 networks. With over 45,000 users claimed in 2025, a 30% increase year-on-year, the brand demonstrates that the battle for electric vehicles is no longer fought solely on the vehicle itself, but across the entire charging ecosystem. In Europe, public charging is becoming a commercial argument as crucial as the announced range or charging power.
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This page is translated from the original post "Polestar veut séduire l’Europe avec la recharge électrique" in French.
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