Lotus Celebrates Its Heritage in F1

Lotus Unveils the Exclusive Emira Limited Series, a Vibrant Tribute to Its Legendary Motorsport Heritage.

Based on the four-cylinder engine Emira, the entry-level model in Lotus’s current lineup, this limited edition distinguishes itself with five unique liveries inspired by the brand’s DNA in Formula 1. Each design, limited to only 12 units, pays homage to the iconic number 12 of Ayrton Senna, referencing his years with Lotus in F1. Available in 12 European markets, the Emira Limited series embodies the competitive spirit that has made Lotus renowned.

This new edition also marks the beginning of an era of enhanced personalization with the launch of the “Chapman Bespoke” program scheduled for 2025. This program will give Lotus owners the opportunity to customize their vehicles to suit their personal tastes, whether for interior or exterior, making each model truly unique.

Founded by Colin Chapman in 1952, Lotus is an iconic brand that revolutionized automotive and racing technology through its technical innovations, lightweight design, and avant-garde conception. Chapman always emphasized performance in competition, which allowed Lotus to secure numerous F1 titles and produce iconic sports cars, including the Lotus 49 and Lotus Elise. Today, the brand continues its legacy by combining top-tier performance with unique design, as exemplified by the Emira Limited series.

The five liveries of the Emira Limited, developed at the Hethel factory in the UK, incorporate exclusive details such as black logos and “Emira Limited 1/12” badges, highlighting the uniqueness of each model. Accompanied by a certificate of authenticity, this series is a collector’s item for enthusiasts and a tribute to the legacy of Colin Chapman and Lotus.

Emira Type 99T : This vibrant yellow with blue accents evokes the Lotus Type 99T with which Ayrton Senna shined during the 1987 season.

Emira Type 97T : An elegant interpretation of the 1985 Formula 1, with which Ayrton Senna achieved his first Grand Prix victory.

Emira Type 86 : In 1980, Lotus revolutionized the world of Formula 1 with the Type 86 double chassis. An excessively innovative concept that was immediately banned.

Emira Type 78 : The Type 78 introduced in F1 the ground effect concept with an inverted wing profile, creating low pressure to keep the model glued to the ground through aerodynamics.

Emira Type 25 : The Lotus Type 25 is one of the most significant Formula 1 cars of all time. Famous for being driven by Jim Clark during the 1963 Constructors’ and Drivers’ World Championships.

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