Renault Rafale, the Breath of Renewal?
This page is translated from the original post "Renault Rafale, le souffle du renouveau ?" in French.
- 16/05/2023 9:43
Rafale, the new coupe SUV flagship of the Renault brand, takes a name rich in history for the French manufacturer.
On June 18th, Renault will unveil its new high-end coupe SUV, Rafale, in a preview at the International Paris Air Show at Le Bourget. A name and a location inspired by Renault’s history as an aeronautical engine maker in the 1930s.
Rafale completes the family of E-Tech hybrid-powered models after Austral, the five-seater SUV, and Espace, the large five- and seven-seater SUV. It strengthens Renault’s push into the D segment.
To understand what connects Renault to aviation, we need to go back to the early 20th century. At that time, Renault was a pioneer in developing internal combustion engines for cars, but also for trains (railcars) and airplanes. In 1933, Renault acquired the manufacturer Caudron to create the Caudron-Renault company. All planes took the name of a wind, and thus the C460, a single-seat racing plane designed for record attempts, was renamed Rafale in 1934.
Sylvia Dos Santos, Head of Naming Strategy at Renault’s Global Marketing Department, explains this choice: “Few people know this, but the name Rafale belongs to Renault and is part of the brand’s history. Today, we are using it for the first time to name a vehicle.”
Join us at the 54th International Paris Air Show at Le Bourget on June 18th to learn more about this model, which carries great hopes for the French manufacturer, and to see if Renault will keep its promise of bold presence and daring design that leaves no one indifferent.
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