Here is the electric Jaguar we've been dreaming of!

This magnificent vision of the E-Type by Ian Callum sharply contrasts with Jaguar’s recent strategic choices.

There was a time when Jaguar embodied the quintessence of British elegance in automobiles, and the E-Type is the ultimate illustration of that. Even Enzo Ferrari, notoriously stingy with praise, called it the “most beautiful car in the world”. Today, as Jaguar moves away from its glorious past to awkwardly reinvent itself in electrification, former brand design director Ian Callum reminds us of what the brand could have been with a masterpiece: a modern reinterpretation of the E-Type.

Under the banner of his studio Callum Designs, the former Jaguar stylists unveil a stunning restomod. Although currently just a virtual styling exercise, the project could become a reality.

The design, sleek and modern, preserves the iconic DNA of the original. Gone is the gleaming chrome: the matte gray bodywork enhances the timeless lines. The front and rear lights feature a contemporary signature, while the large wheels—futuristic nods to the classic spoked rims—boost its feline appearance.

And why not in electric?

Inside, the marriage of tradition and modernity is equally successful. Digital gauges mingle with analog controls. While the imposing gear shifter hints at a five-speed manual transmission, and thus a charmingly retro internal combustion engine, nothing prevents imagining an electric version.

This creation by Ian Callum is not just a nod to Jaguar’s heritage: it’s a love cry for a brand that once knew how to blend innovation and elegance. Yet, Jaguar, in its quest for a fully electric future, seems to have lost this guiding thread.

This restomod signed by Callum shows that a bold and respectful vision of history is possible. Where Jaguar’s current strategy erases its heritage, this work demonstrates that the future can be written in the continuity of a glorious past. By reinventing the E-Type, Callum is not just celebrating a legend: he also highlights the missteps of a brand searching for bearings. Jaguar should have dreamed of a future as magnificent as this.