For less than 12,000 euros, here’s what you get in China.

Comparing European and Asian markets is anything but absurd. It primarily helps to understand China’s perspective.

In China, our European vision of low-cost cars brings a smile. A small gasoline car, stripped down and prioritizing livability over luxury. The unbeatable formula that has made the Dacia Sandero successful since its launch. In short, an excellent car that confronts all daily constraints without breaking the bank.

In China, it’s very different as there is a tendency to prolong product life to reduce manufacturing costs year after year, ultimately resulting in a range of well-equipped models at low prices. The low cost of labor is also evident, but let’s focus on the philosophy. Geely has presented an update of its Boyue SUV, with prices starting at 92,800 yuan, which is just under 12,000 euros. This is already the fourth facelift of this successful model!

This new iteration features a two-tone paint job, a black sports kit including 19-inch wheels, red brake calipers, and a sporty rear spoiler. Don’t look for any of this on the Sandero. And when you step inside, it’s stunning! A complete 10.25-inch LCD dashboard, a large 13.2-inch screen, Bluetooth, voice control, Wifi/4G connectivity, and electrically foldable exterior mirrors. Yes, we are indeed talking about a 4.5-meter-long SUV for just 12,000 euros!

There must be a catch; the car must be equipped with a lawn mower engine… not at all! Under the hood is a 1.5-liter four-cylinder engine with a power output of 181 hp, paired with a 7-speed DCT automatic transmission. Do you understand why the monthly production of 10,000 units has no trouble being sold in China?

This model will certainly never arrive in Europe, that’s for sure. Custom duties and taxes would artificially strip it of all its appeal. However, it encourages reflection on our approach to automobiles.

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