Volvo Stages a Brilliant Paparazzi Scene!

During the official presentation of the ES90, Volvo surprised the audience with the unexpected appearance of the EX60.

While the event organized by Volvo showcased the new ES90, an unusual electric hatchback with raised ground clearance, it also offered a brief glimpse of the future EX60. At the 24th minute and 56 seconds of the official video, a covered example of the electric crossover briefly appears in the design studio. This subtle nod is aimed at rewarding the most attentive, while generating anticipation around this new model. And a little well-orchestrated buzz is always beneficial, as evidenced by this article…

This clearly deliberate marketing maneuver showcases Volvo’s expertise in maintaining mystery. The EX60 features a design true to the current lineup, with a vertical rear and vertical taillights framing the hatch glass, reminiscent of the lines of the latest EX30, ES90, and EX90.

Volvo is moving forward

The EX60 is built on the new SPA3 platform, an evolution of the SPA2 used on the ES90 and EX90 models. Unveiled last September, this platform marks a key milestone for Volvo, offering greater modularity and adaptability to artificial intelligence.

This ultra-modular architecture unique to Volvo would allow the Sino-Swedish manufacturer to become independent from its Chinese parent company Geely and to internally develop vehicles that are more compact than the EX30 or larger than the EX90, should the brand choose to expand its lineup.

Prototype testing will begin this year, with commercialization expected in 2026. As an indirect successor to the freshly restyled XC60 thermal variant, the EX60 will need to rise to the challenge of continuing the success of its predecessor, a best-seller for Volvo.

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