Toyota Gets Stuck in the Discounter Deals for Its bZ4X
This page is translated from the original post "Toyota se prend les pieds dans les remises de son bZ4X" in French.
- 30/11/2023 17:59
The commercial offer from Toyota for its first electric SUV confuses customers… and dealers who apply a 20% discount.
Being just below the critical threshold of 47,000 euros to trigger the €5,000 ecological bonus. At all costs. And never mind if it gets confusing about the method. Mercedes, Audi, BYD, everyone is cutting into their margin to be eligible for this rebate paid afterward by the French government.
It’s not simple with an SUV like the bZ4X whose starting price is normally around 55,000 euros. So at Toyota, they fake the price, write €46,990, and add an asterisk (apparently written by a salesperson who did a vocational baccalaureate in economics, not in science).
55,000 – 6,000 €, that doesn’t equal €46,990. Well, in case of doubt, some dealerships have taken the initiative and are offering their own discounts. Like this listing for an elegant Toyota bZ4X priced at the catalog price of €58,700. With its four-wheel drive, 71.4 kWh battery, and extensive equipment, it must work hard to fall below the €47,000 mark.
This means €11,710… but it is not specified whether it is eligible for the €5,000 bonus. This is the game of hide and seek between Toyota and its customers. Unfortunately, the question may soon be settled: as the Toyota bZ4X is manufactured in Asia, it is unlikely to be eligible for the bonus in 2024, whether it is below the threshold or not…
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