Too Expensive, the Fiat 500e Faces a Tough Decision
This page is translated from the original post "Trop chère, la Fiat 500e prend une décision difficile" in French.
- 23/01/2024 9:06
Priced from €25,400 after bonus deduction, the cute Fiat 500e is now struggling to sell against cheaper competition.
The signal sent is very bad for Stellantis and its Fiat brand: the production line of the 500e has been halted. Due to lack of orders to fulfill, the Italian manufacturer must put its workers on partial unemployment and wait until the order book is sufficiently filled again to restart its plant.
This difficult and symbolic decision will affect 1,250 employees at the Italian Mirafiori factory between February 12 and March 3!
This raises directly the question of the selling price of the Fiat 500e. Starting at €25,400 after the ecological bonus (or a little less depending on current promotions), the attractive little Italian is no longer financially competitive. For this very high price, you also only get the version with the small 24 kWh battery, which provides about 160 km real range without sacrificing comfort (air conditioning, etc.). It therefore charges a high premium for its successful premium positioning, but the market for this is currently too small.
After the initial enthusiasm following its launch in 2020 (already), the Fiat 500e has now settled into the norm. However, since 2020, competition has grown and prices have dropped. For less than €25,000, a MG4 with a 51 kWh battery and much greater space is available. Tomorrow, the Citroën Ë-C3 and other Renault R5 will arrive at similarly competitive prices and much better performance.
The Fiat 500e is cornered: to survive, it will have no choice but to lower its price by around €5,000. Such is the harsh law of Darwinism.
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