Alfa Romeo SUV, it will be the Milano!
This page is translated from the original post "SUV Alfa Romeo, ce sera le Milano !" in French.
- 15/12/2023 11:42
It will be called Milano. Alfa Romeo has chosen a name with strong historical significance for its new compact SUV.
In April 2024 in Milan, Alfa Romeo will unveil to the world its first compact SUV in history, which will notably be available in a 100% electric version. It will bear the name Milano, a true homage to the city where it all began on June 24, 1910.
With the Milano, the Italian brand joins segment B, the most important in Europe, with a new offering that aims to respect the brand’s DNA and noble Italian sportiness. This first 100% electric compact SUV will serve as an entry point for all those, whether already Alfistis or not, who want to experience a new automotive adventure with the Clover.
Since 1910, the Alfa Romeo emblem has included two symbols that identify Milan: The cross, a historic symbol of the Lombard capital, and the Biscione snake, the coat of arms of the Visconti family; one of the most emblematic attributes of the city. For over 60 years (1910-1972), the name MILANO appeared in the lower part of the logo. Until 1918, it was accompanied by the acronym “A.L.F.A.” (Anonima Lombarda Fabbrica Automobili), then from 1919 by the name “ALFA ROMEO.”
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