Nissan Hit Rock Bottom But Continues to Dig Deeper…

Freed from the Renault Group’s guardianship, Nissan thought it could finally fly on its own, but the situation appears to be dire.
Nissan no longer hides that it is looking for a reference financial support to help it survive a crucial year, as Renault has finalized its disinvestment from the troubled Japanese automaker’s capital. Nissan did announce a few months ago a new partnership with its major rival Honda, but a partnership doesn’t necessarily mean funding, and the imbalance between the two manufacturers is too significant for this alliance to truly be mutually beneficial. Thus, Nissan no longer rules out Honda buying some of its shares after doing everything to get Renault to sell some to it! The Japanese pride seems to have been a poor advisor…
So what is Nissan’s actual situation? Well, according to a senior executive of the manufacturer, widely relayed by the major financial media: “We have 12 or 14 months to survive”
After completely missing out on electrification with the failures of the Leaf and Ariya, Nissan failed to capitalize on the recent boom in hybrid sales despite having models in its catalog. But Nissan’s range is now aging, with the not-so-dashing Juke and a disappointing Qashqai that hasn’t reinvented itself after its golden years. Worse, the in-house electrified technology e-4ORCE is, true to its name, a complete mess confusing to the average person!
Ultimately, salvation could come from… Renault! Primarily by making its Renault 5 available to Nissan to develop a fully electric Micra. Additionally, although Renault is not directly involved in the discussions, the French manufacturer could be open to collaboration with Nissan, Honda, and Mitsubishi to develop electric vehicles in response to Chinese competition. While Renault has not officially confirmed any such partnership discussions, it’s an open secret, and we know that the diamond logo manufacturer would be more than supportive of a win-win deal with Nissan and Honda. Especially with Honda!
READ ALSO: Should Mitsubishi steal this concept from Nissan?
This page is translated from the original post "Nissan a touché le fond mais continue à creuser…" in French.
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