Maserati Negotiates a Historic Turn

To survive, Maserati has made the extreme choice to accelerate its electrification and refocus on its native Italy.

The Trident brand has already begun its journey into the new electric era, launching two models, the GranTurismo Folgore and the Grecale Folgore. The term Folgore, which designates the entirely electric Maserati range, translates to Thunderbolt, similar to the one that struck enthusiasts of the Modena brand when it made this transition.

The Maserati GranCabrio Folgore is expected to be launched this year, shortly after its internal combustion engine version. The road to electrification will continue with the new MC20 Folgore in 2025, a completely new large SUV in 2027, and the next generation of Quattroporte in 2028.

Since the energy transition is often a matter of image, and since the Italian manufacturer has motorsport in its DNA and roots, Maserati has become the first Italian brand to compete in Formula E, a 100% electric motorsport competition, since 2023.

And to preserve its identity, there’s nothing better than staying close to its roots. All current and future models of the brand are and will be 100% designed, developed, and manufactured in Italy. Thanks to a true combination of know-how and innovation. The historic headquarters in Modena, which presently hosts the production of the MC20 and MC20 Cielo, will soon be dedicated to producing the Folgore versions of the sporty models. As sport and luxury go hand in hand, the Modena plant will also host the “Fuoriserie customization workshop,” dedicated to creating bespoke Maserati models.

Having entered a new cycle since 2021, 2024 will be a crucial year for Maserati’s survival. And for the entire automotive industry, a key indicator of the status of luxury brands in the electric automotive sector.

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