Heritage or Provocation from Audi with the Concept C?
This page is translated from the original post "Héritage ou provocation d’Audi avec le Concept C ?" in French.
- 03/09/2025 9:18
In 1995, Audi made a lasting impression with the presentation of the TT concept, which became an iconic coupe a few years later.
In 2003, it was the Audi Le Mans quattro concept that signaled the birth of the R8, a supercar that redefined the brand’s image. Today, as these two models have taken their leave, Audi is attempting a new feat with the Concept C, a prototype of an electric coupe that aims to be the standard-bearer of a new sporty era.
At first glance, the Concept C evokes the heritage of the TT and R8, with a low and compact silhouette. But upon closer inspection, the references broaden. Audi claims inspiration drawn from the Auto Union racing cars of the 1930s, particularly in the design of the proportions and prominent fenders. The very vertical front, almost martial, is bound to divide opinions: some will see a welcome boldness, while others may view it as a style that is a bit too military, far removed from the fluid elegance expected of an Audi coupe. If the intention was to shock, it has succeeded, but when it comes to seducing…
A concept that has less charm than the Avus
The roof is made up of perforated and modular panels, including a removable section that transforms the car into a rigid convertible.
At the rear, a rounded bulge houses thin, horizontal lights that echo the first-generation TT’s headlights. The interior, for its part, stands out for its great sobriety: two sculpted bucket seats, a simple, circular dashboard, a small central screen, and a round steering wheel that contrasts with the current trend toward complex interfaces.
For Audi, this Concept C is not just a simple exercise in style but a “TT moment”, in other words, a model capable of reinvigorating the emotional appeal of the range and embodying the electric transition. However, for now, it is just a study. But the existence of a similar project at Porsche to succeed the 718 could pave the way for a technical partnership, making production credible.
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In short, the Concept C is an intriguing promise: a return to sporty coupe design at Audi, both retro-futuristic and decidedly electric. However, the brand will need to refine a style that is currently too harsh to attract anyone beyond passionate fans of radical design.
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