Fire at Tesla dealership in Toulouse, the sad escalation

This page is translated from the original post "Incendie de la concession Tesla de Toulouse, la triste escalade" in French.

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Tesla Toulouse

On the night of Sunday, March 2 to Monday, March 3, 2025, a fire destroyed about a dozen vehicles at a Tesla dealership located in Plaisance-du-Touch, west of Toulouse.

Alerted around 3 a.m., firefighters observed several fires breaking out near the Tesla dealership, suggesting a criminal origin. Part of the fencing surrounding the dealership had been cut, reinforcing this hypothesis. The damage is estimated at 700,000 euros. On Monday, the Tesla center remained closed, with employees working remotely.

While a Tesla store in New York was targeted by anti-Elon Musk protesters this weekend, tensions are also rising in Europe. Tesla’s Paris headquarters was vandalized on February 11 by environmental activists who covered the facade with brown paint in reference to Nazi uniforms. In the Netherlands, a Tesla showroom was tagged with controversial symbols, and in Germany, images directly referencing Nazi codes were projected onto the Berlin Gigafactory in connection with Elon Musk’s controversial arm salute.

Ignoring reality is useless

These actions clearly reflect a growing rejection of the company, directly linked to the controversial political stances of its CEO, Elon Musk. In the United States, Tesla owners regularly find threatening notes on their vehicles, urging them to sell or face vandalism.

These acts of vandalism coincide with a significant decline in Tesla sales, particularly in Europe, where a 50% drop has been observed. While the main reasons for this decline are the renewal of the Model Y and increased competition from Chinese automakers, Elon Musk’s political positions are also being blamed.

Whatever their motivations, it is urgent to identify those responsible for this fire and understand the motives behind these acts, in order to ensure the safety of employees, customers, and Tesla infrastructure worldwide. They are in no way responsible for the antics of a single individual.

ALSO READ: Is Tesla having trouble selling the Model Y?

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