Fiat is desperate: €9,300 discount + bonus on 500e Cabrio

Despite the arrival of summer, Fiat is struggling to sell its 500 electric convertible. Hence the XXL discounts.

The Fiat 500e is an enigma. Beautiful, seriously produced (reliability defects are extremely rare), enjoyable to drive, its pricing strategy, however, has killed it. With unjustifiable prices in 2025 – the cost of an SUV like the Renault Scenic electric enjoying double the range and practical aspects – the Fiat 500e has attempted to enter the Premium segment with the hope of competing with Mini among affluent female drivers.

Alas, the electric city-car market has changed drastically since the launch of the Fiat 500e in September 2020. Technology has also evolved, and the nervousness of the Stellantis group has rendered the beautiful Italian model anachronistic. With its 23.8 kWh battery, nearly equivalent to that of a Dacia Spring, the 500e is completely out of its league in terms of pricing.

Up to €13,300 discount!

Take the example of these models available in stock for months and now heavily discounted by dealers. In Angers, there is a Cabrio version with a 23.8 kWh battery, 2024 model year, with a catalog price of €37,500. No special options: white color, 16-inch wheels, and heated front seats.

The desperate dealer immediately offers a €9,300 immediate discount, to which you can add an ecological bonus of €2,000 to €4,000 depending on your tax income. This amounts to a total discount of up to €13,300.

This is an admission that a city car with less than 150 km of real range is shunned by customers. However, opting for the 44 kWh battery version significantly increases the bill and competes with a Tesla Model Y Propulsion, which is now eligible for the 2025 ecological bonus.

And then Fiat is surprised it has to reintroduce a thermal engine in its lovely 500? If the Italian manufacturer chooses this solution to sell off its Puretech petrol engines, we can already predict the degree of success of this operation…

The Fiat 500e, regardless of its finish, battery, or body type, is overpriced by €15,000. It is up to the Stellantis group to draw the necessary conclusions: stop or go on?

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