DS perpetuates the beautiful Elysian story

From the legendary Citroën DS to today’s electric DS models, the presidency remains loyal to an automotive lineage.

For nearly seven decades, DS-badged models have accompanied the presidents of the Republic, forming a true presidential dynasty. Few cars can boast of having frequented the gates of the Élysée Palace as much.

The story begins in 1955 with the revolutionary Citroën DS. Three years later, it becomes the official car of General de Gaulle. Its most famous episode occurs during the Petit-Clamart attack in August 1962. Despite the tires being shot out, the sedan manages to continue its journey thanks to its exceptional hydropneumatic suspension. The Citroën DS then definitively enters legend.

From DS to DS

Over the decades, various Citroën DS models continued to transport the highest French authorities until the DS Automobiles brand took over in 2014. The lineage is embraced: taking on such an iconic name imposes a responsibility to perpetuate a prestigious heritage.

Since then, DS models have followed one another in official processions. Emmanuel Macron made an impression by riding up the Champs-Élysées during his inauguration in 2017 aboard a specially outfitted DS 7 Crossback Présidentiel. Other presidential versions of the DS 7 and then the DS 9 have since taken over.

Today, it is the new DS N°7 Présidentielle that continues this tradition. More than just an official car, it showcases French craftsmanship with its refined materials, meticulous finishes, and cutting-edge technologies.

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At a time when many official cars are becoming standardized, this fidelity to a lineage born with the Citroën DS remains a wonderful French singularity. A proof that certain automobiles are not just means of transport: they become true pieces of national history.

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