Welcome aboard the DS No. 7
- Published on 18/03/2026 10:11
- Modified on 18/03/2026 10:14
With the SUV N°7, DS Automobiles highlights an interior designed as a true sensory experience.
From the moment the doors open, the DS N°7 asserts its premium positioning through a special focus on materials and interior ambiance. The dashboard, door panels, and central console are extensively covered with wrapped surfaces, combining Nappa leather, Alcantara, or technical textiles depending on the finishes. The brand’s signature features, such as the “Clous de Paris” guilloché or “Point Perle” stitching, contribute to this identity inspired by French craftsmanship.
The atmosphere on board is intended to be both warm and technological, but without ostentatious digital deployment. The central 16-inch screen and the 10-inch digital display integrate relatively discreetly, prioritizing design. The DS IRIS multimedia system, enhanced by advanced voice control and connected services, operates similarly to a smartphone, featuring a smooth and customizable interface.
Luxe, calm, and pleasure according to DS
Comfort is one of the main focuses of the model. The front seats, made of high-density foam, offer heating, ventilation, and massage functions depending on the versions, complemented by a heating diffusion system at neck level. In the rear, space increases thanks to the extended wheelbase, while the enlarged panoramic roof enhances the feeling of lightness.
On the road, the onboard experience is also marked by the care given to soundproofing. The laminated windows and absorbent materials help create a muted atmosphere, especially in the electric versions. The audio system developed with Focal, featuring 14 speakers, completes this immersion with a three-dimensional sound reproduction.
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Finally, various technologies enhance driving serenity, such as the extended heads-up display or night vision. All these elements reflect a clear intention: to make the DS N°7 an SUV where comfort and refinement prevail, without neglecting contemporary expectations for connectivity and ergonomics.
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This page is translated from the original post "Bienvenue à bord du DS N°7" in French.
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