Jaguar trains Range Rover for its fall

This page is translated from the original post "Jaguar entraine Range Rover dans sa chute" in French.

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Jaguar Type 00

The electric shift of Jaguar Land Rover (JLR) is falling behind. Excessive caution or lack of ambition ?

While the Range Rover Electric was supposed to make its dealership debut at the end of 2025, the luxury battery SUV will now only be delivered in 2026. Officially, the brand cites increased testing needs and a wait for a more favorable market. However, the reasons seem to run deeper.

According to The Guardian, the delays also affect future electric models from Jaguar, including the striking Type 00 with its blue and pink design, as well as a second yet-to-be-revealed model. These vehicles, intended to rejuvenate Jaguar’s premium and avant-garde image, could see their market launch pushed back by several months.

The situation is all the more tense as JLR announced this week the elimination of 500 management positions in the UK. In the background: a decline in sales (–15% in the last quarter) and the consequences of new customs duties imposed by the Trump administration, which forced the temporary halt of deliveries to the United States.

But optimism remains

Despite everything, the manufacturer assures that it is staying the course: “By 2030, JLR will offer an electric version of each of its luxury models,” a spokesperson stated. “We will launch our new vehicles at the right time, based on our customers, our business, and the markets.”

The Range Rover Electric, which has already attracted more than 61,000 customers waiting, is continuing its testing. The brand promises a more rigorous development than for any other Range Rover before. An electric Velar with a radical look is still expected in April 2026, while a battery-powered Defender is anticipated in early 2027. But once again, uncertainties linger.

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At Jaguar, the first 100% electric model since the I-PACE is expected to enter production in August 2026. This high-end GT, priced at over €100,000, is meant to embody the brand’s renaissance. Its successor, however, is not expected before the end of 2027.

A blow for JLR, as its transition to electric is proving to be bumpier than anticipated.

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