Tesla launches its own football club!
- Published on 28/05/2026 18:09
With its collection “Tesla FC,” Elon Musk’s brand is capitalizing on the excitement surrounding the 2026 World Cup.
Without any historical ties to football, Tesla still manages to make headlines… and likely generate comfortable margins along the way. A new demonstration of modern marketing or perfectly embraced opportunism.
With its new collection “Tesla FC,” the American manufacturer transforms a simple line of merchandise into a true global communication campaign. Black and gold jersey, official “Made on earth” football, cap, socks: everything is designed to ride the wave of football’s rise in North America as the 2026 World Cup approaches.
The most remarkable part? Tesla doesn’t even need to be an official FIFA partner or invest hundreds of millions in sponsorship. The brand simply takes advantage of the global attention surrounding football to insert itself into the conversation… for free or almost free.
Tesla and the Art of Profit
For several years, Tesla has mastered this “peripheral marketing” art: selling lifestyle items, repurposing pop culture codes, and turning every launch into viral buzz. After Cybertruck accessories, the Optimus robot, or even a branding iron for burgers, now it’s all about football.
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A strategy that perfectly summarizes Tesla’s strength: never confine itself to just automobiles. The brand sells as much of an imaginary concept as it does a product. And evidently, even football can now serve as a playground for Elon Musk. Unfortunately, these products have not yet been announced in France. So for the same price, why not buy a nice blue jersey to support our colors!
READ ALSO: Tesla’s latest model uses no energy!
This page is translated from the original post "Tesla lance son propre club de football !" in French.
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