New Peugeot 408: A Visual Shock Above All

The Peugeot 408 evolves significantly by focusing on a refreshed design and an omnipresent light signature.

With this new Peugeot 408, the lion brand refines a recipe that has proven successful among competitors, further emphasizing the role of design and visual technologies. Since its launch, the 408 has stood out with its atypical fastback silhouette. This update confirms this uniqueness while seeking to modernize the model’s image and broaden its appeal.

The most visible work concerns, not surprisingly, the lighting, which has become a central element of the vehicle’s identity. The new 408 is the first Peugeot to feature backlit “Peugeot” lettering at the rear, now set within a glossy black strip spanning the full width. At the front, the illuminated badge and the three-claw signature connected by a LED line contribute to a very graphic presentation, enhanced in some versions by Full LED or Matrix LED headlights. This abundance of lighting elements clearly aims for immediate visual impact.

The refresh also includes the arrival of an exclusive Flare Green shade, whose reflections change according to the light. This color highlights the sculpted volumes of the bodywork and emphasizes the more expressive positioning of the 408, which aims to stand out in a segment often dominated by more conventional lines.

Inside, while some may find it disappointing, the approach remains consistent. Peugeot modernizes the ambiance with new materials, a simple 10-inch digital display with enriched graphics, and customizable ambient lighting in eight colors. The ergonomics still rely on the i-Cockpit, featuring a compact steering wheel and configurable touch controls, while the technological equipment advances through expanded connected services.

The Multi-Energy 408

In terms of engines, the range now covers all urban and highway uses. The 100% electric Peugeot E-408 develops 213 hp (157 kW) and 343 Nm of torque, with a range of up to 456 km WLTP. The 58.2 kWh lithium-ion battery allows for rapid charging from 20% to 80% in about 30 minutes via an onboard charger of up to 120 kW. Advanced features such as battery pre-conditioning, Plug & Charge, and Vehicle-to-Load (V2L) allow for optimized and flexible everyday use.

The Peugeot 408 Plug-In Hybrid 240 e-DCS7 combines a 180 hp gasoline engine with a 92 kW electric motor, offering 240 hp combined for long trips and an urban electric range of 85 km. The 14.6 kWh battery recharges in 2 hours and 5 minutes on a 7.4 kW Wall Box. Finally, the Peugeot 408 Hybrid 145 e-DCS6 offers a hybrid gasoline engine of 145 hp with energy recovery and electric assistance, ensuring up to 50% of urban driving in 100% electric mode and a reduced consumption of 5.0 l/100 km WLTP.

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Produced in Mulhouse, the new Peugeot 408 thus confirms its high-end positioning to try to carve out a space in an already well-supplied C segment. It remains to be seen whether the luminous design and visual effect will be a major lever to assert its modernization and difference.

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