No electric motorcycles from Ducati in the near future

Unlike Harley Davidson, Ducati believes that the time for electric motorcycles has not yet come.

Having become the exclusive supplier for the MotoE championship, Ducati seemed well on its way to being a pioneer in the electric motorcycle market. However, this will not be the case. The Italian manufacturer believes that the technology is not yet advanced enough to meet market expectations.

According to Jason Chinnock, the brand’s CEO in North America, the main issue currently lies with batteries. The executive explained in Bloomberg that Ducati cannot shift towards electric vehicles given the current technological limitations. He believes it will take several years for the situation to improve.

Is electric a choice more than a constraint for motorcycle manufacturers?

For a brand that belongs to the Volkswagen Group, this lack of enthusiasm may seem surprising. The German giant is investing billions in electric vehicles, and all its automotive divisions are preparing to abandon internal combustion engines at least in Europe. However, the motorcycle market is not subject to the same constraints as the car market. For now, it is not affected by the ban on combustion engines, which will take effect in 2035 on the Old Continent.

It can also be thought that Harley Davidson’s LiveWire electric motorcycles’ resounding failure discourages Ducati from venturing into the sector. However, some manufacturers are less hesitant. Honda, for example, revealed an ambitious electrification plan for its two-wheelers in September 2022. Currently, the electric motorcycle market remains marginal, especially if we exclude Chinese 125cc bikes. Energica and Zero, the two specialists in the segment, share only a small slice of the market.

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