Even if it shocks, Honda declares that the future of motorcycles is electric!
- Published on 06/11/2025 9:02
- Modified on 06/11/2025 9:10
Honda defines the future of its two-wheel division around a clear promise and four founding values.
Honda is turning a major page in its history. After more than 75 years devoted to the development of internal combustion motorcycles, the Japanese brand now elevates electrification to the status of a strategic pillar. In Milan, at the EICMA 2025 show, the manufacturer unveiled its new philosophy for the electric sector, accompanied by a strong message: “Expected life. Unexpected discoveries”, meaning a familiar mobility enriched with new experiences. A brand promise aiming to combine pleasure, comfort, and innovation in everyday life.
This direction is based on four fundamental values that are supposed to define the future of Honda motorcycles. First, freedom of movement, made possible by the technical flexibility unique to electric vehicles. By rethinking design and ergonomics, Honda wants to offer an experience free from mechanical and physical constraints.
A Thoughtful Decision
Next, inspiration through the senses and instinct, combining the brand’s historic expertise in dynamic behavior—“ride, turn, brake”—with the responsiveness and silence characteristic of electric power. This will be expressed notably through an intuitive human-machine interface designed to strengthen the connection between rider and machine.
The third pillar is coexistence with society: Honda envisions motorcycles capable of communicating with each other and with their environment thanks to connectivity and vehicle-to-vehicle cooperation. The goal: improve safety, ease traffic flow, and optimize journeys. Finally, emotional intelligence completes the whole. The use of artificial intelligence and big data will enable motorcycles to learn their owner’s habits, thus personalizing every riding experience.
A symbol of this new era, the WN7 becomes the first electric model to embody this positioning. It also sports a new visual identity: the word “Honda” stylized in a typeface called Honda Advanced Typeface, intended to distinguish the brand’s electric generation.
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Honda aims for carbon neutrality in the 2040s, without turning its back on internal combustion engines, which will continue to evolve alongside. But the message is clear: for Honda, the electric motorcycle is no longer an alternative. It is now the very heart of its future.
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This page is translated from the original post "Quitte à choquer, Honda affirme que l’avenir de la moto est électrique !" in French.
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