Who wants a custom V4 Ducati?

Ducati launches a unique program allowing customization of the Multistrada V4 directly on the production line in Borgo Panigale.

Ducati inaugurates Ducati Factory Made (DFM), a new customization program integrated into its historic site in Borgo Panigale. For the first time, customer-chosen options are installed directly during assembly, without modifications after delivery.

The initiative starts in Europe with the Ducati Multistrada V4, the flagship model of the on-road trail segment. Buyers can configure their bike at the time of order via an online configurator, with a wide choice of colors, liveries, and factory-mounted equipment. The integration on the production line ensures assembly conforms to industrial standards and the quality processes of the Italian brand.

Colors and Accessories

Several color collections are offered: “Icone,” referring to Ducati’s heritage; “Style,” featuring glossy and modern finishes; and “Sophistication,” with matte colors. “Performance” liveries as well as decorations inspired by Ducati Corse complete the offer for customers seeking a more sporty identity.

The program is also part of the collaboration with Automobili Lamborghini. Some colors from the Ad Personam program, such as Viola Pasifae, Arancio Xanto, or Blu Uranus, are available for the Multistrada V4 Factory Made.

Technically, Ducati Factory Made includes different wheels (cast, forged, or spoked), options for the rear frame and brake caliper colors, as well as several seat heights and suspension settings. The Touring, Adventure, Sport, Tech, and Enduro packages can be combined according to needs.

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The program also applies to the Ducati Multistrada V4 Pikes Peak and Ducati Multistrada V4 RS versions. Configuration is available on the official Ducati website.

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