Fiat halts the production of gray cars (VIDEO)
This page is translated from the original post "Fiat stoppe la production de voitures de couleur grise (VIDEO)" in French.
- 26/06/2023 15:40
It’s a color that will surely catch your eye when you see a Fiat vehicle. The Italian company has announced it will end the production of its gray cars.
“Goodbye gray and welcome to colors.” In a video published on YouTube, Fiat announced it is phasing out gray from its color palette. Fiat becomes the first automaker to move away from a dull gray color that is still visible on many cars. In 2017, 2,110,000 cars were sold in France, and among these, 35.3% were gray. This accounts for about 735,000 cars. Also, based on 2017 data, 76% of cars sold were white, gray, or black.
“Italy. The land of colors. Fiat. The brand with colors.”
The Italian brand has had enough and decided to make a change. Its goal is to respect Italian customs, especially regarding color choices.
The current Fiat lineup is available in 21 different shades: Gelato White, Sicilia Orange, Paprika Orange, Passion Red, Italia Blue, Venice Blue, Ocean Blue, Celestial Blue, Rugiada Green, Forest Green, Rose Gold, and Cinema Black.
Fiat’s CEO, Olivier François, stated: “We broke the rules: we decided to stop producing gray cars. It’s a gamble and a break with tradition, aimed at strengthening FIAT’s leadership as a brand that embodies joy, colors, and optimism.”
It remains to be seen whether other brands will also choose to remove a color from their catalog, as this is the first time such a situation has occurred. The statistics show that gray is widely used in France, but is it a good move for the Italian brand, which will also reveal its new SUV, the Fiat 600e, on July 4th.
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