Toyota puts a turbo on electric vehicles

Toyota will unveil two 100% electric concept cars at the 2023 Japan Mobility Show in Tokyo, including the FT-3e.

Toyota is a pioneer in electrified mobility. The Japanese manufacturer was not the first to commercialize the hybrid car, which dates back to the late 19th century, and was preceded in modern versions by the Honda Insight in 1996.

But it’s unquestionably with the Toyota Prius that the technology took off, and the brand has remained at the top of the charts for 25 years. In 2022, the Yaris, Corolla, and RAV4 models feature this type of propulsion, but don’t look for their electric equivalents—they don’t exist. Curious that the world’s number one automaker hasn’t used its experience and financial resources for battery-powered vehicles. Normal, it believes in hydrogen, betting on the Mirai sedan since 2015. 

In short, the company took its time but has been working to catch up since launching its SUV bZ4x. A new step will be taken starting October 26 with this electric concept car, the Toyota FT-3e, previewing the automaker’s upcoming electric lineup.

The concept car of the next-generation 100% battery electric model, the FT-3e, promises to enrich drivers’ daily lives with new driving experiences and personalized services powered by innovative technologies.

The exterior design combines sophisticated aesthetics with lines and surfaces that keep the body as simple as possible.

Digital screens from the lower part of the bumper to the top of the door provide information on battery charge, interior temperature, and air quality when the driver approaches the car. Information comes to the driver before they ask for it. A sort of information exchange between partners.

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