Tesla Buys Pepsi, Mercedes Buys Cocaine

Mercedes Electrifies Coca-Cola’s Traditional Santa Claus Tour with Its 100% Electric eActros 300 Model.

Any idea is good for selling soda cans, such as promoting the deployment of electric freight trucks. Thus, the world leader in sugary beverages, Coca-Cola, responded to its first competitor Pepsi on the topic of decarbonized delivery.

The festive Coca-Cola Christmas truck is again on the road this year, touring all the Austrian federal states from mid-November to just before Christmas. The Coca-Cola Santa Freightliner truck will, as always, be the center of attention. However, the truck to watch during this Christmas tour is the escort vehicle, which transports elements of the Christmas village: it is a fully electric Mercedes-Benz eActros 300 equipped with three battery packs and offering a range of up to 330 kilometers. This year, the company is placing special emphasis on resource efficiency and sustainability during its roadshow: “We want to bring emotional moments to people all over Austria, while keeping an eye on our sustainability goals,” emphasizes Philipp Bodzenta, Coca-Cola Austria spokesperson. In addition to LED lights, which reduce electricity consumption by up to 90% compared to conventional bulbs, the company also relies on electric vehicles for the crew.