Why is the Cupra Born so expensive?

A redesigned version of the Volkswagen ID.3, the Spanish model still hasn’t experienced a price reduction, rendering it less relevant.

While price adjustments happen frequently at Volkswagen to make the ID.3 more popular, nothing changes at Cupra. It’s essentially the same car with a subtly different look. The equipment levels vary slightly depending on the finish, but nothing groundbreaking.

So, what strategy does Cupra employ to maintain an entry-level price for its electric range at 44,600 euros? After applying the €5,000 eco-bonus, the price drops below €40,000 (€39,600), but it’s still painfully expensive compared to a more advanced Tesla Model Y, which offers more equipment, performance, and range. The American car now costs €37,990 after bonus deduction… The Volkswagen ID.3, on the other hand, starts at €34,990 after bonus deduction, with the same technical specifications as its cousin Born V. It features a rear-mounted 150 kW (204 hp) motor and a 58 kWh battery, providing 434 km of range in mixed cycle.

Will it be facelifted soon?

One might think that the Cupra Born, now midway through its lifecycle, could soon benefit from a welcome facelift. Unfortunately, no information is leaking at this time, and the norm appears to be offering significant discounts to clear existing stock. Conversely, prices remain very high. Is it Volkswagen Group’s deliberate strategy to favor the ID.3 and eliminate internal competition?

Probably, because upon closer inspection, the German model appears much more attractive. For the same price of €44,310, the ID.3 Pro S ID trim offers an ultra-rich equipment package, far beyond what the Cupra Born V provides. Another compelling argument is that Volkswagen’s model boasts a 77 kWh battery, ensuring up to 573 km of range in mixed cycle!

No need to beat around the bush: the Cupra Born currently has little to no interest… unless you manage to negotiate a substantial discount with the dealer using these arguments. That’s the only way to make it work.

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