Cupra renews its partnership with FC Barcelona
- Published on 07/03/2024 10:12
- Modified on 26/09/2025 5:44
The automobile manufacturer CUPRA and the famous football club FC Barcelona, both originating from the same city, are extending their partnership.
Dominating the media space, preferably with a local communication campaign. Between FC Barcelona and Cupra, it’s a love story… that accelerates! The two global players have renewed their vows for another 5 years, until 2029. This will bring their partnership to 10 years, since it began in 2019.
This agreement is, in fact, expanded to cover all sports under the FC Barcelona umbrella: men’s and women’s football, basketball, futsal, handball, and roller hockey.
MORE THAN A PARTNERSHIP?
To strengthen the global impact of the brand and the club, the CUPRA logo will appear on the right sleeve of the men’s and women’s football team jerseys during the 2024, 2025, and 2026 Summer Tours, as well as during the international team selections, friendly matches for the next three seasons. To support CUPRA’s overall strategy and enhance its commitment to talents, the company will be the main partner of the Barça Academy. This partnership will involve CUPRA’s presence in the name and branding of the facilities.
The press release does not specify whether athletes will be provided with vehicles or asked to use them…
The renewal of this global partnership comes after a record-breaking 2023, with 230,700 vehicles delivered, representing a 50.9% increase compared to the previous year, and over 530,000 cars delivered since the brand’s launch in 2018. Furthermore, CUPRA has strengthened its presence. The next step is to score in the electric car market, a sector where Cupra is currently lagging behind.
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This page is translated from the original post "Cupra renouvelle son partenariat avec le FC Barcelone" in French.
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