A Collection for Mobility Enthusiasts!

Mobilize is not necessarily the brand from the Renault Group that we expected the most in the merchandise market, but we fell for it!

With its online store on The Originals Renault Store, the Renault Group has boldly entered the merchandise market. Scale models, keychains, magnets, and other stickers coexist alongside a very wide range of textiles. And of course, the new Renault 5 and Renault 4 have inspired the creative minds at the diamond brand, who have reimagined the image of these two resurrected icons to excess. We even found this week an arcade machine for the Renault 4 and a Renault 4 motorcycle!

But this initiative is not limited to Renault, as Dacia and of course Alpine also hold a prominent place. Regarding the brand with the arrow A, the “road cars” line is enriched by a competition range well inspired by the blue brand of France’s commitment in the World Endurance Championship and Formula 1.

But what a surprise at the Paris Motor Show to discover a Mobilize store! Mobilize is the brand of the Renault Group dedicated to new mobility, so it’s contemporary but not necessarily very glamorous. And yet, we fell for these black, white, and orange products.

For this first edition, Mobilize collaborated with French street artist Le D. From caps to flexible water bottles, including skateboards and miniatures of the Duo & Bento, the collection is nice, fresh, and especially well thought out. No advertorials here, rest assured, just the pleasure of seeing an initiative that can help make new mobility a little less austere.

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