Tesla Cybertruck drops a discontinued option

As sales of Cybertruck dwindle (already), Tesla makes a straightforward decision to streamline its manufacturing process.

The significant industrial relevance of Tesla, and therefore one of the reasons for its profitability, lies in its efficiency. The options catalog is simplified to the minimum: body color options that can be counted on one hand, choice between a hubcap design or a set of alloy wheels, interior in white or black, and then electronic options that unlock features already present in the vehicle.

In factories, production is fast and smooth, which helps keep manufacturing costs down. So it was a surprise to see Tesla’s bizarre idea of offering an optional wrap for $6,500 (6,200 euros) on its Cybertruck. A model whose main selling point is its unique aluminum body.

From then on, it is not surprising to learn today that this option has been removed from the catalog, as very few customers were choosing it.

An Option for Idiots?

The main reason is even simpler: the price presented by Tesla. Because $6,500 is a completely disconnected price from what is common in the market. It is indeed nearly four times more expensive than what Californian specialists offer, such as here for a full wrap priced at $1,300.

Tesla defended the high cost by citing the complexity of the lines and cuts of the required stickers, but this argument did not hold up for long, since competitors do just as well.

And you, what do you think about the end of plastic wrapping for the Tesla Cybertruck? Tesla might have other issues to address on its electric pickup instead of trying to sell trivial options.

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